The quick gist of it is this: We run massive digital information product niche sales 2 times per year for just 72 hours at a time.
Only72 officially launched on Cyber Monday 2010 with a bang. The response was overwhelming, and besides having a successful sale, we raised over $30k for Charity:Water. Sale #2 in June 2011 resulted in another successful sale and we raised over $10k for The Kidney Foundation. And with our third sale on Cyber Monday 2011 we donated to the Women of the Americas Sustainability Initiative!
All told we’re lucky enough to call over 5,000 fine-looking, intelligent, funny, outstanding men & woman our customers and we’re proud to state that we’ve raised over $45k for charity.
Our next sale is coming in November for Cyber Monday 2012.
Adam Baker (aka Baker)
Hey, I’m Baker and I’m a husband, father, and blogger.
In 2008, after the birth of our daughter, my wife Courtney and I decided to sell everything we owned, pay off our consumer debt, and spend a year traveling abroad as a family. We began sharing our journey publicly in early 2009 – forming the community we have over at ManVsDebt.com
We spent a year leading up to our trip selling all of our possessions (down to two backpacks) and paying down $18,000 in consumer debt. In June 2009, we left for what was to be a year in Australia, but quickly turned into more mobile travels through Australia, New Zealand, Thailand, and finally back to Indiana. Then we RV’ed around the country for another 9 months, stopping for now in Asheville, N.C., where our second daughter is expected in mid-April 2012.
For more on our family story, check out our About Page.
Karol Gajda (aka Karl)
That’s me, Karol, at Lek’s Elephant Rescue Park in Chiang Mai, Thailand. I’m 31, I’ve worked for myself since age 19, and I move a lot. I write at Gajda.com.
There is no sense in going too crazy and repeating everything I wrote on my other About Me page, but I would like to share a little tidbit about where these 72 hour sales came from.
I wrote a book about minimalism called Luxury of Less and wanted to launch it with a bang. I asked the other minimalist bloggers I’ve befriended over the past year (including Baker) if they’d like to contribute their products to an epic minimalist book sale that would last only 72 hours.
Every single person I asked said yes.
So on October 4, 2010 we launched the first 72 hour sale, with the first 24 hours of my personal profits going to Kiva.org entrepreneurs. Thanks to the tremendous response I sent $9,388.40 to Kiva and 3rd world entrepeneurs! When all was said and done, after 72 hours of intesity, 1,687 fantastically good looking people bought that first package.
Baker asked me if I wanted to turn the 72-hour sales into a business. I said yes. And here we are.